Fall from Grace - Glorification

I wanted to use photography to glorify the toilet roll and make it look more elegant, in order to visualise the new value that people see in it, and how it has begun to motivate people's actions. I also wanted to incorporate the aspect of the value and limited availability of toilet paper in our current situation, and potentially also reference how things are gradually coming back to normal as suppliers respond to the demand for loo roll and are restocking shelves, and this weird crisis seems to nearly be over. I want to try to show this restoration to normality.

Here is my planning for the response:

I looked at the presentation of The Holy Grail in Monty Python and the Holy Grail, as well as the photography of Gabriele Galimberte from his project 'The Heavens' to inform my testing.

Monty Python and the Holy Grail:

'The Heavens' by Gabriele Gamilmerte:

I also looked at Ana Domínguez and her use of photography to portray ordinary objects in a stylized and editorial. These objects would otherwise look mundane and ordinary.

By taking screenshots of videos I took throwing loo roll out the window, I got these photographs:

I liked how initially you can't tell what the object is, or don't recognise it. It is a beautiful object and looks more desirable than the average loo roll. This could be an analogy of how a loo roll in quarantine times is more desirable than a loo roll at any other time. However, as the object falls, it becomes more and more recognisable. This fall from grace, if you will, could also be analogous of how toilet roll is returning to its original mundane status - what goes up must come down.

I wanted to format these photos in a way that acknowledged the value and limited availability of loo roll at this time. I looked at rationing booklets from World War II, and liked the idea of a small pocket-sized booklet.

I used this small-scale booklet and off-white paper to echo the format of these booklets. Using one image per page, it shows the fall of an initially abstract looking shape into the recognisable form of a loo roll.

In order to format the book double-sided without InDesign and a standard domestic printer, I used this scrap bit of paper to map out the placement of each image and where I should place them on the word document so that it would fold into a book nicely.